Marketing Specialist
full-time
Coimbra
Posted 3 weeks ago
Marketing Specialist
Present Technologies, ranked among the Top 25 Best Companies to Work For in Portugal and certified by Great Place to Work, is seeking a highly-skilled Marketing Specialist to join our fantastic team in Coimbra.
From large-scale digital platforms to market-leading mobile apps, our clients and partners trust us to deliver reliable software used daily by millions of users.
Position Overview:
We are seeking an experienced Marketing Specialist to develop, implement, and manage our marketing activities. The ideal candidate has a strong background in lead generation, content creation, social media management, and general communications, including PR and events. They are eager to drive growth in a dynamic environment and ensure consistent brand messaging across all channels.
If you're looking for challenging projects, thrive in a dynamic and friendly environment, and excel under pressure, this opportunity is for you!
WE are PRESENT because WE CARE!
From large-scale digital platforms to market-leading mobile apps, our clients and partners trust us to deliver reliable software used daily by millions of users.
Position Overview:
We are seeking an experienced Marketing Specialist to develop, implement, and manage our marketing activities. The ideal candidate has a strong background in lead generation, content creation, social media management, and general communications, including PR and events. They are eager to drive growth in a dynamic environment and ensure consistent brand messaging across all channels.
If you're looking for challenging projects, thrive in a dynamic and friendly environment, and excel under pressure, this opportunity is for you!
WE are PRESENT because WE CARE!
ROLE DESCRIPTION - KEY RESPONSIBILITIES:
1. Lead Generation:
- Develop and execute lead generation campaigns to drive awareness and engagement.
- Nurture leads through targeted campaigns and initiatives.
- Manage and produce a monthly newsletter on LinkedIn.
- Coordinate marketing efforts for events, including webinars.
- Analyze campaign performance and optimize strategies to maximize ROI.
2. Content Creation:
- Create, curate, and maintain a comprehensive digital asset library to support sales, customer engagement, and partnerships.
- Develop compelling content for multiple channels, including blogs, whitepapers, case studies, videos, and infographics.
- Collaborate with internal teams to align content with brand messaging and business goals.
- Ensure website content is current, relevant, and SEO-friendly.
3. Social Media Management:
- Manage and grow Present Technologies’ presence on social networks.
- Plan and execute social media campaigns to boost brand awareness and engagement.
- Handle daily social media tasks, including posting updates, responding to comments, and engaging with followers.
4. General Comms, PR, and Event / Speaking Ops:
- Oversee all internal and external communications to ensure brand and messaging alignment.
- Proactively promote significant company milestones and announcements through effective PR strategies, ensuring the evolving Present Technologies story is told.
- Support the executive team by identifying and preparing for speaking opportunities, ensuring key messaging is delivered with impact.
MAIN REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in lead generation, content creation, and social media management.
- Proven track record in executing successful digital marketing campaigns.
- Strong understanding of SEO, SEM, email marketing, and lead generation tactics.
- Excellent written and verbal communication skills (Portuguese and English).
- Proficiency in marketing tools and platforms (e.g., Google Analytics, social media management tools, HubSpot a bonus, Canva, etc.).
- Ability to work independently and collaboratively in a fast-paced scale-up environment.
PERKS:
- Healthcare Insurance
- Mobile phone
- Company/performance bonus
- Extra days of holidays
- Anual budget for flexible benefits (e.g. kindergarten payment, health and well-being, education expenses, savings & retirement, public transportation and family health insurance)
- Great offices with free fruit and coffee
- Udemy License
- English lessons
- Technical training / learn sessions / workshops
- Flexible working hours
- Work with a very talented team
- Prestigious clients
- Wellness measures
- Welcoming and relaxed work environment